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Posted by Sarah on Oct 16, 2012 under , ,

An increasing number of consumers today are using smartphones to access the internet, purchase products, and connect with friends, family, and companies.  Many users rely on mobile software applications called apps to carry out these activities.  Statistics show that 70% of smartphone users have downloaded at least 10 mobile apps, and 72% of customers report a more positive view of a company if that company allows customers to connect via an app.

But what is a mobile app?  And how can you get one for your company?  We dig into these questions and more in this post.  Read on!

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Posted by Kyle on Aug 24, 2012 under , ,

Any website redesign involves at least a small amount of SEO risk. The reason for this is simple—during a redesign, your website changes, and when your website changes, the way search engines see your website also changes. In most cases, from an SEO standpoint, this is both a negative thing and a positive thing. Unless the right steps are taken, problems can arise, but in reality, the positive results of a redesign often far outweigh the risks.

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Posted by Kyle on Jul 11, 2012 under , , ,

A responsive website is built in such a way that the layout or structure of the site changes depending on the size of the viewer's screen.  Visitors who view the site on large desktop monitors will see the site one way, while visitors who view the site on small mobile phone screens will see it another way.  Responsive design is important because the rise of the mobile web has changed how customers interact with businesses online, and websites that aren't prepared to respond to this shift will miss out on major opportunities to engage with visitors.

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Posted by andy on Jun 05, 2012 under ,

Web design and online marketing agency Blazonco announced the launch of ArtestMediaGroup.com, a custom website for brand management company Artest Media Group (AMG). Artest Media Group was founded by NBA Laker’s forward Metta World Peace, and features music artists Vinita, Deacon, Sade Artest, Rugby and Rina Cervantes as well as music producers Wip, Q and Lucky.

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Posted by Kyle on May 10, 2012 under , ,

It's all too easy to crowd a good website with unnecessary or distracting features. If you want to build a professional brand image online, make sure your website doesn’t include any of the following items.

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Posted by Jade on Apr 30, 2012 under , ,

Web design and online marketing agency Blazonco today announced the hiring of seven new employees, a record increase that helps the company achieve its growth target of nearly 30 employees in total.

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Posted by Jade on Mar 15, 2012 under ,

With the proliferation of social, it is natural to ask if websites are even necessary anymore. After all, Facebook is free and works extremely well for a wide variety of companies. As the recent Timeline change has taught us, however, Facebook has complete control of the way you share and present your content on its platform. Relying solely on spreading your brand's message through Facebook has its limitations, and perhaps most detrimentally leaves your brand in the hands of another company. 

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Posted by Jade on Mar 12, 2012 under , ,

Reviews are one of the most important aspects of your e-commerce site, yet according to ClickZ a full 65 percent of the top e-commerce websites don't allow customer reviews. Reviews essentially sell your product for you, because consumers are much more likely buy your products if others can vouch for them. Perhaps even more importantly, reviews are a critical aspect of SEO for e-commerce websites.

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Posted by Kyle on Mar 06, 2012 under ,

A visitor that bounces is worth practically nothing to your company.  In fact, a high bounce rate can actually damage your website's search engine placement.  If it seems a lot of your site visitors leave without engaging, keep reading.

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Posted by Jade on Mar 02, 2012 under

Your website is the face of your business online. Whether you like it or not, the appearance of your website greatly influences how people see your brand and affects whether they want to become or continue to be a customer. No matter how great your products or services are, a sloppy, unprofessional website will convey that your brand is unreliable and unprofessional. You spend so much time, money and energy building your business the right way, so why not put the same effort into your website that will put your brand in the public eye. 

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