An increasing number of consumers today are using smartphones to access the internet, purchase products, and connect with friends, family, and companies. Many users rely on mobile software applications called apps to carry out these activities. Statistics show that 70% of smartphone users have downloaded at least 10 mobile apps, and 72% of customers report a more positive view of a company if that company allows customers to connect via an app.
But what is a mobile app? And how can you get one for your company? We dig into these questions and more in this post. Read on!