Do you love your personal Facebook, Twitter and LinkedIn profiles but still aren't sure if your business needs to be on social media? Maybe you've never even signed on to Facebook or used a hashtag. Either way, your business needs to have a presence on social media! In the words of Erik Qualman, the ROI of social media is that your business will still exist in five years.
Whether you're addicted to pinning your latest fashion inspiration or haven’t even looked at the site, you've probably heard that Pinterest is taking the social media landscape by storm. With more than 3.3 million people already using the new social network, more than both Google+ and LinkedIn, Pinterest is a major opportunity for small businesses to stand out from the competition.
In most cases, it's best to keep your Facebook and Twitter accounts separate. These channels have different roles and reach different audiences, and you should tailor your content for each accordingly. But there are exceptions to this guideline. For some companies, connecting Twitter and Facebook is a way to save time and resources while maximizing content exposure across all channels. Follow this step-by-step guide to connect your Facebook and Twitter accounts.
Facebook rolled out Timeline for brands on February 29, allowing businesses to take advantage of the same format that personal profiles have been able to adopt for several months now. The Timeline offers exciting new features and more opportunities for your brand to connect with customers. All brands must change over to Timeline by March 30, so now is the time to experiment with different options for your brand's Timeline.
Web design and online marketing agency Blazonco recently launched a revised and expanded web presence focused on highlighting the intersection of website design, search engine optimization (SEO), and social media marketing. This brand and messaging overhaul puts Blazonco among a handful of agencies that have chosen to deliver an integrated response to the rapidly-merging worlds of web, search, and social.
Web design and online marketing agency Blazonco today announced the release of a new social profile plugin that allows any website under Blazonco's platform to create a customized social network.
So you've started to build your brand's online presence by creating a professional Twitter account. Creating and sharing content can be exciting, but it can also be frustrating if your aren't getting any retweets. One of the most effective ways to build your follower base is retweets, which is why it is so important to employ strategies that encourage them. Here are some tips on what will make people want to retweet your content.
Measuring social media success means something different for every company, and it's not just about the numbers. Having a group of loyal, engaged followers on social networks is much more important than having thousands of followers or a million “likes.” Getting 50 comments on a photo you uploaded to Twitter is almost always more valuable than gaining 50 new followers. Once you create content that people want to interact with, the numbers will follow.
Many consumer-facing brands are using Twitter to receive and respond to customer service requests, a tactic that has been hugely successful for some and incredibly unsuccessful for others. If you plan to handle customer service via Twitter, keep the following tips in mind.
It's easy to find social media success stories, but the most prominent examples—such as Old Spice, Ford, Zappos, and others—occurred in a B2C environment. It's much more difficult to imagine these types of campaigns—or any form of social media marketing—achieving the same type of success in a B2B environment. After all, social networks are, by definition, networks of people, not businesses. When your goal is to market to businesses, Facebook may seem like a waste of time. Does social media work for B2B companies?