There are many ways to market your business on the internet. Some are newer and more popular than others. In recent years, for example, the emergence of social media has completely revolutionized the way brands interact with their customers online. Search engine optimization (SEO) continues to remain a favorite marketing method for many business owners and is often considered to be an essential component of any marketing campaign. Constant algorithm updates made by the major search engines, particularly Google, keep SEO in the media spotlight.
But the media has largely ignored one of the most effective internet marketing methods, one that has been around for a long time: pay-per-click (PPC) advertising.