Blazonco

Web design and online marketing agency Blazonco recently launched a revised and expanded web presence focused on highlighting the intersection of website design, search engine optimization (SEO), and social media marketing. This brand and messaging overhaul puts Blazonco among a handful of agencies that have chosen to deliver an integrated response to the rapidly-merging worlds of web, search, and social.

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So you've started to build your brand's online presence by creating a professional Twitter account. Creating and sharing content can be exciting, but it can also be frustrating if your aren't getting any retweets. One of the most effective ways to build your follower base is retweets, which is why it is so important to employ strategies that encourage them. Here are some tips on what will make people want to retweet your content.  

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It's easy to find social media success stories, but the most prominent examples—such as Old Spice, Ford, Zappos, and others—occurred in a B2C environment.  It's much more difficult to imagine these types of campaigns—or any form of social media marketing—achieving the same type of success in a B2B environment.  After all, social networks are, by definition, networks of people, not businesses.  When your goal is to market to businesses, Facebook may seem like a waste of time.  Does social media work for B2B companies?

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So you've got your social media accounts set up and branded appropriately. Great! But for many small businesses, it can be hard to know what to do next. You want to do everything you can to build a loyal following on social media, and you also want to promote the business you've worked so hard to build.  Where do you begin?

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Email marketing is one of the most cost effective and powerful ways to get the word out about your products or services, potentially putting your message right into the inboxes of thousands of qualified readers. Or it can be a terrible waste of time. Set your email marketing campaign up for success by developing a strategy built on the steps below.

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Your website is not a business card.  It is a platform that allows you to engage your target market by creating and publishing valuable, compelling content.  In the age of social sharing, the quality of your content will determine the success of your business.

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