Too many websites try to say everything to everyone. This is a bad idea. For the best marketing results, your website should dive into a single, specific topic in depth rather than trying to communicate across a wide variety of subjects. You'll get more love from your customers and from search engines like Google.
Sales of personal computers (PCs), including both laptops and desktops, are plummeting quarter after quarter. In the last three months, PC sales dropped a staggering 13.9%. CNN calls it the “worst PC sales drop in history,” and it's further proof of a growing trend in the digital device marketplace—mobile is taking over. This is changing everything about how businesses are marketing online.
Are people getting to your website and then leaving immediately? The average user spends only 4 seconds deciding whether to stay on your website or return to the search results, and that means you have just 4 seconds to sell your brand. Your homepage needs to make a strong first impression—fast. This guide shows you how.
When it comes to online marketing, “content is king.” There are many reasons why, just as there are many different forms of content—blog posts, industry news articles, how-to videos, tutorials, training webinars, whitepapers, infographics, and more. Strong, high-value content supports your company in the following 3 ways.
Facebook just implemented a new rule limiting the amount of text that can be contained in graphics used for business page cover photos and ads. They're calling it the “20% Text Rule.” As of January 15th, 2013, graphics must not contain more than 20% text. This rule applies to graphics used in cover photos, page post ads, sponsored stories, and promoted posts. In other words, if you have a Facebook business page, this rule applies to you!
A search engine's job is to index important information and to display this information when a user requests it. When Google crawls a website, it develops an idea of what that website is about and decides where and how to add the site to the Google index.
As you can imagine, the text content on your website is one of the most important factors Google analyzes to learn what your website is about and how it should be indexed. For this reason, copying text content from another website—especially a competitor's website—can cause serious problems.
Twitter has now made changes to cater more toward helping businesses brand themselves. These changes to the layout and customization features will make all the difference for your business! The features highlight a new layout, a promoted tweet option, responsive design for mobile devices and much more.
Any website redesign involves at least a small amount of SEO risk. The reason for this is simple—during a redesign, your website changes, and when your website changes, the way search engines see your website also changes. In most cases, from an SEO standpoint, this is both a negative thing and a positive thing. Unless the right steps are taken, problems can arise, but in reality, the positive results of a redesign often far outweigh the risks.
A responsive website is built in such a way that the layout or structure of the site changes depending on the size of the viewer's screen. Visitors who view the site on large desktop monitors will see the site one way, while visitors who view the site on small mobile phone screens will see it another way. Responsive design is important because the rise of the mobile web has changed how customers interact with businesses online, and websites that aren't prepared to respond to this shift will miss out on major opportunities to engage with visitors.
There are many ways to market your business on the internet. Some are newer and more popular than others. In recent years, for example, the emergence of social media has completely revolutionized the way brands interact with their customers online. Search engine optimization (SEO) continues to remain a favorite marketing method for many business owners and is often considered to be an essential component of any marketing campaign. Constant algorithm updates made by the major search engines, particularly Google, keep SEO in the media spotlight.
But the media has largely ignored one of the most effective internet marketing methods, one that has been around for a long time: pay-per-click (PPC) advertising.