Blazonco

A search engine's job is to index important information and to display this information when a user requests it. When Google crawls a website, it develops an idea of what that website is about and decides where and how to add the site to the Google index.

As you can imagine, the text content on your website is one of the most important factors Google analyzes to learn what your website is about and how it should be indexed. For this reason, copying text content from another website—especially a competitor's website—can cause serious problems.

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Any website redesign involves at least a small amount of SEO risk. The reason for this is simple—during a redesign, your website changes, and when your website changes, the way search engines see your website also changes. In most cases, from an SEO standpoint, this is both a negative thing and a positive thing. Unless the right steps are taken, problems can arise, but in reality, the positive results of a redesign often far outweigh the risks.

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At Blazonco, we're proud to support spectacular athlete and long-time client Misty May Treanor in her quest to make history yet again at the 2012 Summer Olympics.  May-Treanor and teammate Kerri Walsh are in London right now preparing to compete for their third consecutive gold medal in women's beach volleyball.  They're favorites heading into the games, and we look forward to seeing them win! 

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A responsive website is built in such a way that the layout or structure of the site changes depending on the size of the viewer's screen.  Visitors who view the site on large desktop monitors will see the site one way, while visitors who view the site on small mobile phone screens will see it another way.  Responsive design is important because the rise of the mobile web has changed how customers interact with businesses online, and websites that aren't prepared to respond to this shift will miss out on major opportunities to engage with visitors.

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There are many ways to market your business on the internet. Some are newer and more popular than others.  In recent years, for example, the emergence of social media has completely revolutionized the way brands interact with their customers online.  Search engine optimization (SEO) continues to remain a favorite marketing method for many business owners and is often considered to be an essential component of any marketing campaign.  Constant algorithm updates made by the major search engines, particularly Google, keep SEO in the media spotlight.

But the media has largely ignored one of the most effective internet marketing methods, one that has been around for a long time: pay-per-click (PPC) advertising.

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It's all too easy to crowd a good website with unnecessary or distracting features. If you want to build a professional brand image online, make sure your website doesn’t include any of the following items.

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Creating and continually updating a company blog is key to developing an online presence for your brand. Blogging can have a significant effect on how people find your website, how often they come back and how they view your business. Furthermore, blogging can help you develop your business and overall marketing strategy. Take a look at the top five reasons why blogging is so critical:

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In most cases, it's best to keep your Facebook and Twitter accounts separate.  These channels have different roles and reach different audiences, and you should tailor your content for each accordingly.  But there are exceptions to this guideline.  For some companies, connecting Twitter and Facebook is a way to save time and resources while maximizing content exposure across all channels.  Follow this step-by-step guide to connect your Facebook and Twitter accounts.

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A visitor that bounces is worth practically nothing to your company.  In fact, a high bounce rate can actually damage your website's search engine placement.  If it seems a lot of your site visitors leave without engaging, keep reading.

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Measuring social media success means something different for every company, and it's not just about the numbers. Having a group of loyal, engaged followers on social networks is much more important than having thousands of followers or a million “likes.” Getting 50 comments on a photo you uploaded to Twitter is almost always more valuable than gaining 50 new followers. Once you create content that people want to interact with, the numbers will follow.

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