Your website is the face of your business online. Whether you like it or not, the appearance of your website greatly influences how people see your brand and affects whether they want to become or continue to be a customer. No matter how great your products or services are, a sloppy, unprofessional website will convey that your brand is unreliable and unprofessional. You spend so much time, money and energy building your business the right way, so why not put the same effort into your website.
Why You Shouldn't Use a DIY Service or Freelancer
Yes, there are many services out there that offer build it yourself website services. Some of these are even free. Tempting as it may be, this doesn't mean that you should use them. Creating the website yourself or hiring a freelancer or friend that builds websites on the side isn't going to cut it and can lead to terrible results. These services make your site look generic and offer little to no customization or advanced functionality. Some of the free companies are a scam. If you built it yourself, people will be able to tell.
Why You Need a Team of Specialists
Agencies such as Blazonco offer a team of people to ensure your website has a design that is visually appealing, functional, and conveys your brand's messaging. From designers to marketing specialists to developers, web design agencies create a comprehensive online presence for your brand that is customized to your target audience. Wouldn't you rather have a team of experts that do this everyday create your website?
Why You Need an Admin Tool
In order for a website to be effective, you need to be able to add and remove products, change copy, add features, make announcements, post to your blog and much more. Waiting for someone else to do this for you, or even worse not having the ability to do this at all, is costly and inefficient. An admin tool where you can go in and easily makes changes yourself is key. In addition, an admin tool allows you to back up your site and keep the information secure.
Why You Need Marketing
No matter how great your website is, it doesn't mean anything if no one can find it. Marketing specialists can create comprehensive campaigns that include SEO, social media, banner advertising, press releases and much more that will bring traffic to your website and attention for your brand.
The Bottom Line
Building your own website is not going to give you the results you need to make your brand successful and profitable. Invest in a quality, customized website and put your brand into the public eye.
