The Los Angeles Times recently wrote about the struggle dentists face during this economic downturn and the marketing efforts that are being used to bolster client bases.
In 2012, Vines' consultant plans to launch an email newsletter for patients and a blog to promote teeth-whitening techniques, new laser technology to identify cavities and other services.
Blazonco provides website design and its proprietary content management system has a newsletter and blog built in making it easy to manage marketing efforts from a single login.
The article does not mention anything about SEO (Search Engine Optimization) Marketing and the power it can deliver, specifically for locally-targeted professional practices. Because of the increasing popularity to rank on the first page of Google, Blazonco encourages all its dental clients to step up to at least a 10 keyword package.
Dentists turn to marketing after getting brush-off from patients [LA Times]