Blazonco

Do you love your personal Facebook, Twitter and LinkedIn profiles but still aren't sure if your business needs to be on social media? Maybe you've never even signed on to Facebook or used a hashtag. Either way, your business needs to have a presence on social media! In the words of Erik Qualman, the ROI of social media is that your business will still exist in five years. Social media is essential for connecting with customers, generating leads, and creating a comprehensive online presence for your brand. Whether you invest the resources to do it in-house or employ a company such as Blazonco to do it for you, every business should be on social media. Still aren't convinced? Take a look at these fun facts:

• The average budget spent on company blogs and social media has nearly doubled in the past 2 years. (HubSpot)
• Among customers who talk about brands on social networks, the overwhelming majority say that the brand mentions and reviews are positive. (AYTM)
• U.S. marketers spent $3.08 billion to advertise on social networks in 2011, a 55% increase over 2010. (eMarketer)

Facebook

• 75% of brand likes come from advertisements. (DDB Worldwide and Opinionway Research) 
• The number of marketers who say Facebook is “critical” or “important” to their business has increased by 83% in just two years. (HubSpot)
• 58% of Facebook users have "liked" a brand. (AYTM)
• 42% of Facebook users have mentioned a brand in a status update. (AYTM)
• 41% of Facebook users have shared a link, video, or story about a brand. (AYTM)
• 70% of small business owners use Facebook for marketing.
• 67% of consumer companies have acquired customers through Facebook. (HubSpot)

Twitter

• 39% of Twitter users have tweeted about a brand. (AYTM)
• More than ½ of active Twitter users follow companies, brands or products on social networks. (Edison Research) 
• 42% of Twitter users use it to learn about products or services. (Edison Research)
• 41% of Twitter users use it to provide opinions about products and services. (Edison Research)
• 79% of U.S. Twitter users are likely to recommend brands they follow. (Edison Research)
•  67% of U.S. Twitter users are likely to buy from brands they follow. (Edison Research)