The vast majority of new website traffic comes from search engines, most notably Google, Yahoo, and Bing. Your customers are looking for the products and services they need and want on these search engines. Are they finding your website at the top of search results? Or are they finding your competitors?
Most search engine users never navigate past the first page of search results. Studies have shown that when users don't find what they're looking for on the first page, they are far more likely to try a new search with a different query rather than click through to page two or three of results. This makes being in the right place at the right time critically important.
If your website isn't on the first page of search engines, your customers won't find it.
Search engine optimization (SEO) is the process of moving a website higher and higher in search results to achieve those coveted top positions. This is easier said than done. Search engines are themselves responsible for determining which websites are ranked on the first pages of results for each keyword query, and they rely on automated algorithms to make these decisions. SEO requires a close knowledge of the signals that these algorithms look for when ranking sites as well as the technical ability to alter aspects of a company's internet presence, both on-site and off-site, to align more closely with the algorithms' expectations.
Let us help you with that.