It's all too easy to crowd a good website with unnecessary or distracting features. If you want to build a professional brand image online, make sure your website doesn’t include any of the following items.
With the proliferation of social, it is natural to ask if websites are even necessary anymore. After all, Facebook is free and works extremely well for a wide variety of companies. As the recent Timeline change has taught us, however, Facebook has complete control of the way you share and present your content on its platform. Relying solely on spreading your brand's message through Facebook has its limitations, and perhaps most detrimentally leaves your brand in the hands of another company.
Reviews are one of the most important aspects of your e-commerce site, yet according to ClickZ a full 65 percent of the top e-commerce websites don't allow customer reviews. Reviews essentially sell your product for you, because consumers are much more likely buy your products if others can vouch for them. Perhaps even more importantly, reviews are a critical aspect of SEO for e-commerce websites.
Your website is the face of your business online. Whether you like it or not, the appearance of your website greatly influences how people see your brand and affects whether they want to become or continue to be a customer. No matter how great your products or services are, a sloppy, unprofessional website will convey that your brand is unreliable and unprofessional. You spend so much time, money and energy building your business the right way, so why not put the same effort into your website that will put your brand in the public eye.
Web design and online marketing agency Blazonco recently launched a revised and expanded web presence focused on highlighting the intersection of website design, search engine optimization (SEO), and social media marketing. This brand and messaging overhaul puts Blazonco among a handful of agencies that have chosen to deliver an integrated response to the rapidly-merging worlds of web, search, and social.
Social media marketing expert Chris Brogan was featured in a video with Entrepreneur.com a few months back in which he shared several important tips for small businesses trying to leverage social media to connect with their customers. Interestingly, most of his tips weren't about social media platforms themselves but rather about building trust and making your business accessible through the web. Read on for a few critical pointers on small business marketing.

We're proud to announce the launch of our own updated and improved corporate website! If you're reading this, you can already see we've changed our layout, structure, branding, and much of our content. Why? To show the world a bit more about what we do and how we do it.








