Blazonco

Marketing today is completely different than it was just a few short years ago. Even within the last year, there has been a great movement towards online marketing, as opposed to almost obsolete traditional methods. This can be attributed to the free online marketing tools that are rapidly expanding and advancing at a feverish pace. If your company is not savvy to them, it can have detrimental effects on your business.

Do you love your personal Facebook, Twitter and LinkedIn profiles but still aren't sure if your business needs to be on social media? Maybe you've never even signed on to Facebook or used a hashtag. Either way, your business needs to have a presence on social media! In the words of Erik Qualman, the ROI of social media is that your business will still exist in five years.

In most cases, it's best to keep your Facebook and Twitter accounts separate.  These channels have different roles and reach different audiences, and you should tailor your content for each accordingly.  But there are exceptions to this guideline.  For some companies, connecting Twitter and Facebook is a way to save time and resources while maximizing content exposure across all channels.  Follow this step-by-step guide to connect your Facebook and Twitter accounts.

So you've started to build your brand's online presence by creating a professional Twitter account. Creating and sharing content can be exciting, but it can also be frustrating if your aren't getting any retweets. One of the most effective ways to build your follower base is retweets, which is why it is so important to employ strategies that encourage them. Here are some tips on what will make people want to retweet your content.