Blazonco

Marketing today is completely different than it was just a few short years ago. Even within the last year, there has been a great movement towards online marketing, as opposed to almost obsolete traditional methods. This can be attributed to the free online marketing tools that are rapidly expanding and advancing at a feverish pace. If your company is not savvy to them, it can have detrimental effects on your business.

All people who have a Facebook fan page have been there. You've committed to creating an account, posting regularly and maybe even customizing your page with apps and a great cover photo. Now what? Coming up with ideas about what to post can be challenging to say the least. Sure, you can come up with something to say. But you want your audience to actually like and interact with the content you're posting. Here are 14 ideas to get you started:

Do you love your personal Facebook, Twitter and LinkedIn profiles but still aren't sure if your business needs to be on social media? Maybe you've never even signed on to Facebook or used a hashtag. Either way, your business needs to have a presence on social media! In the words of Erik Qualman, the ROI of social media is that your business will still exist in five years.

Whether you're addicted to pinning your latest fashion inspiration or haven’t even looked at the site, you've probably heard that Pinterest is taking the social media landscape by storm. With more than 3.3 million people already using the new social network, more than both Google+ and LinkedIn, Pinterest is a major opportunity for small businesses to stand out from the competition.

In most cases, it's best to keep your Facebook and Twitter accounts separate.  These channels have different roles and reach different audiences, and you should tailor your content for each accordingly.  But there are exceptions to this guideline.  For some companies, connecting Twitter and Facebook is a way to save time and resources while maximizing content exposure across all channels.  Follow this step-by-step guide to connect your Facebook and Twitter accounts.

Facebook rolled out Timeline for brands on February 29, allowing businesses to take advantage of the same format that personal profiles have been able to adopt for several months now. The Timeline offers exciting new features and more opportunities for your brand to connect with customers. All brands must change over to Timeline by March 30, so now is the time to experiment with different options for your brand's Timeline.

Web design and online marketing agency Blazonco recently launched a revised and expanded web presence focused on highlighting the intersection of website design, search engine optimization (SEO), and social media marketing. This brand and messaging overhaul puts Blazonco among a handful of agencies that have chosen to deliver an integrated response to the rapidly-merging worlds of web, search, and social.

Web design and online marketing agency Blazonco today announced the release of a new social profile plugin that allows any website under Blazonco's platform to create a customized social network.

So you've started to build your brand's online presence by creating a professional Twitter account. Creating and sharing content can be exciting, but it can also be frustrating if your aren't getting any retweets. One of the most effective ways to build your follower base is retweets, which is why it is so important to employ strategies that encourage them. Here are some tips on what will make people want to retweet your content.  

Measuring social media success means something different for every company, and it's not just about the numbers. Having a group of loyal, engaged followers on social networks is much more important than having thousands of followers or a million “likes.” Getting 50 comments on a photo you uploaded to Twitter is almost always more valuable than gaining 50 new followers. Once you create content that people want to interact with, the numbers will follow.