Blazonco

So you've started to build your brand's online presence by creating a professional Twitter account. Creating and sharing content can be exciting, but it can also be frustrating if your aren't getting any retweets. One of the most effective ways to build your follower base is retweets, which is why it is so important to employ strategies that encourage them. Here are some tips on what will make people want to retweet your content.  

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Measuring social media success means something different for every company, and it's not just about the numbers. Having a group of loyal, engaged followers on social networks is much more important than having thousands of followers or a million “likes.” Getting 50 comments on a photo you uploaded to Twitter is almost always more valuable than gaining 50 new followers. Once you create content that people want to interact with, the numbers will follow.

Many consumer-facing brands are using Twitter to receive and respond to customer service requests, a tactic that has been hugely successful for some and incredibly unsuccessful for others. If you plan to handle customer service via Twitter, keep the following tips in mind.

It's easy to find social media success stories, but the most prominent examples—such as Old Spice, Ford, Zappos, and others—occurred in a B2C environment.  It's much more difficult to imagine these types of campaigns—or any form of social media marketing—achieving the same type of success in a B2B environment.  After all, social networks are, by definition, networks of people, not businesses.  When your goal is to market to businesses, Facebook may seem like a waste of time.  Does social media work for B2B companies?

So you've got your social media accounts set up and branded appropriately. For small businesses, it can be hard to know where to go from there. You want to do everything you can to build a loyal following on social media, and you also want to promote the business you've worked so hard to build.

Email marketing is one of the most cost effective and powerful ways to get the word out about your products or services, potentially putting your message right into the inboxes of thousands of qualified readers. Or it can be a complete waste of time. Set your email marketing campaign up for success by developing a strategy built on these four steps.

Social media marketing expert Chris Brogan was featured in a video with Entrepreneur.com a few months back in which he shared several important tips for small businesses trying to leverage social media to connect with their customers. Interestingly, most of his tips weren't about social media platforms themselves but rather about building trust and making your business accessible through the web.  Read on for a few critical pointers on small business marketing.

We're proud to announce the launch of our own updated and improved corporate website!  If you're reading this, you can already see we've changed our layout, structure, branding, and much of our content.  Why?  To show the world a bit more about what we do and how we do it.

The Los Angeles Times recently wrote about the struggle dentists face during this economic downturn and the marketing efforts that are being used to bolster client bases.